PRODUCTION

Lead Creative Producer (current)

As the first creative producer hired at Quanata to support the HiRoad brand, I have had the good fortune to support the Creative, Marketing and Content teams to ensure on-strategy and on-brand execution of all creative efforts. We collaborate to deliver a wide variety of projects and campaigns, most notably:

• An OOH and digital go-to-market campaign for Arizona

• The buildout of an evergreen photo and video content library of assets

• Production of special projects for social and web content, and the establishment of an artist program

In addition to creative production, I collaborate with leaders across the company to update and codify the creative team’s processes, management structure, work in-take and project management guidelines, establishing a playbook for all future collaborators.

Senior Program Manager + Producer

Hired shortly before the start of the Pandemic, I was brought on board to support as the Program Manager and Senior Creative Producer for the Design and Illustration departments. Partnering with the Head of Illustration and a Design Director, I managed a team of art directors, artists, designers and producers on a variety of design, animation, and illustration projects. Highlights from my tenure include:

• Managed the development, design and illustration of the Airbnb Thank You Cards. This product allowed hosts and guests to send notes of gratitude to one another around the world.

• Produced a variety of illustrations across company initiatives. Most notably, for the Airbnb home page and Airbnb Experiences.

• Managed the design, content creation (illustrations & photos), and physical printing of the S1 document, along with investor presentations which were the culmination of the company’s history as a private firm. The S1 and investor presentations were instrumental in Airbnb raising at least $3.4 billion in their IPO, among the most ever for a U.S. tech company.

Program Manager

As Program Manager for Portal, I supported the creative team with production of all 3rd party retail assets. Most notably during my tenure, we launched a Mother’s Day Campaign in the UK which included OOH, digital, and in-store advertising.

Sock Launch Activations

I worked with the Allbirds marketing team to announce their entry into the sock market. I developed a straightforward strategy, alongside a curated selection of brand-aligned partners, to ensure the launch was celebrated by their customers.

SNOWFALL - Season 3 Launch Activations

Produced and executed pop-up launch activation events for the season 3 launch of FX’s Snowfall TV show in Chicago, New Orleans, and Los Angeles.

Glass for Good Gala at SFMOMA

Produced a product launch gala for 'Glass for Good', a limited edition soap bottle created in collaboration between SFMOMA and method. 150 select bay-area creatives were invited to an event inspired by the prismatic bottle with a musical performance by Francis and the Lights and a liquid light show by Lance Gordon.

Sugar Zeffer Launch

Produced a series of retail launch events for the Allbirds Sugar Zeffer, a flip flop made from sugar cane in Austin, Chicago, Toronto, and New York for over 900 customers across the country.

Summer of Love at the de Young

Creative directed, produced, and programmed the 50th anniversary of the Summer of Love, at the de Young Museum on behalf of Levi’s Vintage Clothing. Over 1,700 guests joined the one-night display of archival Levi’s clothing from the 1960s.

Global Brand Summit

Produced multiple global merchandising summits in iconic San Francisco locations. The events brought together global merchandisers, local retail staff, and global leadership for a week of classes, programming and celebrations.

The Magic Shop

Produced a pop up retail space for Oakland-based art non-profit Creative Growth for their annual fashion show. Dubbed the Magic Shop, the pop-up sold clothing straight from the runway of Creative Growth’s magic-themed fashion benefit. The pop-up shop raised over $38K in one night.

Line Produced the fifth episode of the Levi's 501 Documentary. This documentary explored the heritage of the Levi's 501 jean and Musician who wear this iconic product.