Leading end-to-end creative production and operations across Quanata’s brands and launches, owning the systems, teams, and AI-enabled workflows that translate strategy into scalable, on-brand execution delivered on time and on budget.

Quanata is a State Farm company.

Led creative production across Airbnb’s Design and Illustration teams, directing talent and systems to deliver globally scaled product, brand, and investor work during one of the company’s most pivotal moments.

Led cross-functional delivery of global retail and digital experiences for Meta’s Portal hardware, translating product strategy into high-impact, customer-facing execution across physical and digital environments.

Led the creative production of Allbirds’ product launch activations, delivering multi-city retail experiences and partner-driven campaigns that introduced new product categories while reinforcing the brand’s sustainability-first positioning.

Produced a multi-city experiential marketing campaign for FX’s Snowfall, delivering culturally driven street-level activations and premiere events that brought the series’ world to life for fans across multiple markets.

Produced a product launch gala for method in collaboration with SFMOMA, delivering a culturally driven event experience that translated product design into an immersive, brand-aligned moment for a curated creative audience.

Led production across Levi’s brand, cultural, and content initiatives, delivering large-scale public activations, global internal events, and documentary storytelling that translated the brand’s heritage into contemporary experiences.