Levi’s | Producer | Brand, Culture, and Experiential Programs
As a producer at Imprint Projects, I supported a range of brand, cultural, and internal-facing initiatives for Levi’s, spanning public activations, global internal events, and documentary content. Across these projects, I partnered with creative directors, brand teams, and subject-matter experts to translate Levi’s heritage into live experiences and storytelling with global reach.
For Levi’s Vintage Clothing, I supported the creative direction, production, and programming of the 50th anniversary of the Summer of Love, hosted at the de Young Museum. The one-night event welcomed more than 1,700 guests and featured a curated exhibition of archival Levi’s garments from the 1960s, celebrating the brand’s historical role in music, counterculture, and self-expression.
I produced multiple global merchandising summits held at iconic San Francisco locations, bringing together global merchandisers, local retail teams, and senior leadership. These multi-day events combined education, programming, and celebration, requiring coordination across content development, venues, logistics, and large-scale attendee management.
I also line-produced the fifth episode of the Levi’s 501 Documentary series, which explored the heritage of the 501 jean through the lens of musicians who wear and embody the product. This work supported Levi’s broader brand storytelling efforts by connecting product legacy with contemporary cultural voices.
The work with Levi’s focused on leading production across cultural programming, live events, and content, in close collaboration with clients, brand partners, and creative teams to deliver experiences and storytelling at meaningful scale.
