FX | Snowfall Season 3 activations
Working with Imprint Projects as a freelance producer, I led the production and execution of a multi-city experiential activation promoting Season 3 of FX’s Snowfall.
In Los Angeles, a full-scale mobile boombox vehicle traveled to culturally significant locations featured in the series, hosting spontaneous pop-up parties led by DJ Battlecat, a local icon from the era. In Chicago and New Orleans, the activation expanded through customized boombox bikes that brought the campaign into neighborhood settings while maintaining a consistent creative language across cities.
At each stop, fans engaged with the brand through era-specific giveaways including airbrushed tees, fanny packs, phone dock speakers, bucket hats, sticker packs, sticker packs, and buttons. The activation was amplified through a promotional partnership with KDAY 93.5, driving real-time awareness and participation. The campaign culminated in a Season 3 premiere screening event in New Orleans, extending the activation from street-level engagement to a marquee launch moment.
The role was highly hands-on, focused on coordinating fabrication, talent, logistics, and on-site execution to support a complex, multi-city experiential campaign.
