Quanata

At Quanata, I lead end-to-end creative production across our family of brands, including HiRoad, as well as new products and brand launches. I oversee creative production and operations, designing and owning the systems that govern intake, prioritization, resourcing, and performance reporting across all creative initiatives.

Our Creative and Production team operates as an internal agency serving partners across the organization. In this role, I am accountable for ensuring creative work is strategically aligned, on-brand, on time, and on budget while scaling processes to support growing demand and evolving business priorities. I collaborate closely with creative, marketing, and content leaders to translate strategy into execution and deliver high-impact campaigns and assets across channels.

Alongside this leadership work, I occasionally lean in and get my hands dirty with content creation. I use AI tools to prototype concepts, generate creative variations, and accelerate production for organic and marketing channels. Grounded in my background in fine art, photography, editing, and design, I approach AI as an extension of creative practice. This hands-on experimentation informs strategy, refines workflows, and identifies opportunities to improve quality, speed, and scalability while preserving brand integrity and creative intent.